After launching their on-demand-babysitting app ClickSitter in Brazil, the startup’s co-founders decided to relocate to Toronto to take advantage of the myriad of cultures living in one city.
When Taric Andrade told people he was relocating his babysitter-on-demand app, ClickSitter, from Sao Paolo, Brazil to Toronto, they were confused.
“Everyone was like why Canada? Why not Silicon Valley or New York?” recalls Andrade, who co-founded the app with his wife Luciana Pereira. “People don't have any idea what’s going on here the potential to grow, all the investment the government is doing… they don't see that in Brazil right now.”
But Andrade and Pereira who had spent years in the corporate world with multinationals like PepsiCo and Unilever knew something special was happening in Toronto.
“We don’t have this in South America, not like this here,” says Andrade.